I have been working with MELBA LONDON since the companies birth back in 2000. Since then I have seen the rise of this small brand specialist and helped to build their reputation in the fiercely competitive maternity ware market with distinctive imagery.
Company owner, Rebecca and I have always worked closely together to pull together the annual shoots. “We initially started shooting the garments in the studio”, says Rebecca, “but quickly realized that creating a story around a location was producing images that brought the whole collection alive”.
The most recent shoot was conducted in a location house in north London, which by careful initial selection proved a fantastic back drop the 2012/13 maternity range.
For more images, please click on the image above.