I have been working with MELBA LONDON since the companies birth back in 2000. Since then I have seen the rise of this small brand specialist and helped to build their reputation in the fiercely competitive maternity ware market with distinctive imagery.
Company owner, Rebecca and I have always worked closely together to pull together the annual shoots. “We initially started shooting the garments in the studio”, says Rebecca, “but quickly realized that creating a story around a location was producing images that brought the whole collection alive”.
The most recent shoot was conducted in a location house in north London, which by careful initial selection proved a fantastic back drop the 2012/13 maternity range.
One of the many routes home occasionally takes me behind the east London Olympic park. This is the bit that was rarely seen on the telly but is just a stones throw from all the televised glitz and glamour of the 2012 Olympics. With the grim Eurostar depot on the left and residents allotments on the right the Olympic glitz is back again! Its almost Hollywood meets Leyton. On a budget.